Locals' Picks #3 - Tips and advice from NYC locals - Julia Fernandez-Merrill
Local's Picks features exclusive insights and recs from NYC locals, showcasing their favorite spots, hidden gems in the city plus personal stories.
I love to rely on tips, recs and advice from locals when I travel - and I also appreciate that in my own city. Bringing other people's perspectives is a win-win: I can learn a lot, and you can learn as well. New York City is such a huge city, with so many things to do and places to explore and I believe every person has their "Tiny Apple” and why not taking a slice of that?
Meet Julia Fernandez-Merrill. Julia and I are part of an amazing online community of Brazilian women living in NYC, and she has such good taste (and always contributes to our discussions with clever and smart POVs about so many topics!). Julia is part Brazilian and part Uruguayan—and she has been calling this city home for the last 18 years - can you imagine how many stories and advice she can provide? So that's why I'm so excited to feature her on The Tiny Apple today!
Julia is a mother to an energetic 8-year-old boy, wife of the coolest Mainer in NYC, and works as the Marketing and Consumer Insights Director at a multi-national Fragrances company.
What are your top 3 favorite restaurants in NYC and why?
As a committed foodie and a member of a committee that organizes one of the city’s major food festivals, selecting just three favorites is a near-impossible task. However, after much reflection, these are the restaurants I’ve consistently returned to over the years:
Ilili – 236 Fifth Avenue - I've been a regular at Ilili since they opened in 2007. This Lebanese gem in the Flatiron district transports me back to the flavors of São Paulo, my hometown. Their Kibbeh Naye Beiruth is a standout—a Kibbeh Tartare so perfectly seasoned I could quite happily live on it alone for days.
Takahachi – 145 Duane St - As a Tribeca local, Takahachi has become our family’s go-to spot. I’ve been dining there since it first opened, introduced by a friend, and now it’s a weekly ritual. Takahachi has been a witness to every chapter of my life—whether with dear friends, alone during tough times, or now, as a family of three. Their Chirashi is my absolute favorite, and the Hiya Yakko is a summer staple. It’s a neighborhood treasure with reasonable prices and a warm, welcoming staff.
Artesano – 90 Chambers St - A relative newcomer to the scene, Artesano opened three years ago and has quickly become my indulgence spot. Their ceviche is an exquisite blend of freshness, brightness, and balance. Opting for the tasting menu feels like a delightful journey through Peru’s culinary roots, with each dish meticulously explained to enhance the experience.
And a place for drinks?
I don’t drink alcohol—an impromptu decision I made nearly a decade ago and have stuck to ever since. While I sometimes dabble in mocktails, I often find them overly sweet, preferring instead to save my indulgence for a great bar of chocolate.
For non-alcoholic drinkers in search of interesting mixers to pair with seltzer, I recommend two specialty stores with exceptionally knowledgeable staff:
Spirited Away - 177 Mott St - Their selection is superb, and the salespeople are well-versed in mixology. My go-to is the Phony-Negroni from St-Agrestis, a Brooklyn-based company. I mix it with a citrusy La Croix and a slice of orange for a refreshing mocktail.
- Boisson - 330 Bleecker St - Offering similar selections, Boisson is great for restocking your favorites in the heart of the Village. I particularly like Ghia, a brand that brings a fresh perspective to “Aperitivo time.” Their canned offerings are ideal for travel or picnics.
Té Company - 163 W 10th St - A delightful, tiny tea shop where the real star, beyond the excellent tea, is their pineapple linzer cookies—a must-try.
Favorite spot for a sweet treat?
This one requires a bit of a breakdown:
Mah Ze Dahr (various locations): They make the most divine chocolate sables - crunchy with a rich chocolate hit, melting into a delightful crumble in your mouth.
Grace Street Coffee and Desserts - 17 W 32nd St: For those who enjoy contrast in their desserts, this Korean dessert spot offers unique combinations, like shaved ice with sesame seeds, red beans, and strawberries in summer or Matcha Basque Burnt Cheesecake in the fall. Traditional options like Nutella Mochi Waffles are also on hand for less adventurous palates.
Brigadeiro Bakery - 156 Sullivan St - When nostalgia calls, I head here for their perfectly balanced Honey Cake, a Brazilian classic combining chocolate and dulce de leche with subtle
Can you share a hidden gem in NYC that tourists often miss? Or a place that 's underrated in your opinion?
The Morgan Library and Museum, The Frick Collection, and The Neue Galerie are all exquisite, transporting you to another era.
Neighborhood-wise, Red Hook in Brooklyn is often overlooked, perhaps because you need to be quite local to appreciate its industrial charm. It’s reminiscent of an older NYC, with intriguing restaurants, little shops, and art galleries.
From a culinary perspective, Queens is the unsung hero. While Manhattan's restaurants seduce with their ambiance and hype, Queens is where you’ll find authentic, mouth-watering dishes from an astounding array of cultures. The diversity and authenticity make dining in Queens an unparalleled experience.
What's your favorite thing to do in the city?
I bike everywhere. It’s my way to get around the city and enjoy it at its fullest. In addition, the cultural scene is my playground. I absolutely love visiting an art gallery, enjoying a fabulous meal, and indulging in a well-deserved treat after hours of exploring.
What's your go-to spot for a perfect weekend brunch?
To be frank, I think brunch is overrated—often crowded, noisy, and the food mediocre. I’d much prefer a straightforward lunch. But if I had to choose, I’d opt for Bubby’s in Tribeca for their outstanding pancakes, with a Cherry Pie to finish—because their Cherry Pie is simply unmatched.
An idea for perfect brunch is to look at the Street Fairs NYC has to offer. One of my favorites is Japanfes, with a vibrant celebration of Japanese street food, and fun activities for all ages.
What are your top recs of things to do with kids in the city?
NYC offers an overwhelming array of activities for children, often at eye-watering prices. If you’re here for a few days, the must-dos include:
American Museum of Natural History: Their new Gilder Center is breathtaking, with exhibits ranging from insects to precious stones.
Governor’s Island: Rent a bike, explore the island, and take in the historical landmarks while enjoying snacks and treats.
Central Park: An adventure in itself, from Belvedere Castle to picnics on Sheep Meadow, boat rides on The Lake, or bird watching in The Ramble.
Intrepid Museum: Perfect for aviation enthusiasts.
Liberty Science Center in Jersey City: Just a ferry or PATH ride away, it’s a must for curious minds.
For a more local experience, the city’s playgrounds are fantastic and free, with outdoor entertainment aplenty.
We’re also fond of the city’s museums when the weather turns chilly; MoMA and The Met offer tours and activities that spark an early appreciation of art. And for an evening outing, nothing beats live music or theatre. The Joyce Theater (you must see Pilobolus, Momix or Compagnie Herve Koubi !) and The Little Orchestra Society offers family-friendly performances that are both affordable and inspiring.
What's the piece of clothing or accessory that it's your must-have while living in NYC?
A trusty tote bag, layers to combat the arctic blasts of indoor air conditioning, and a pair of well-loved, comfy sneakers. In NYC, comfort and mobility are the priorities.
What are your favorite activities or places to visit in NYC during each season?
Fall: Central Park during peak foliage is a must, as is gallery hopping in Chelsea. For something special, dip your toes into the Opera Season at the Metropolitan Opera—it’s an experience like no other. You don’t have to pay for a prime ticket to have a good time. The upper tiers offer great sound experience and a truly unique outing to the Opera. For the 2024-2025 season, great entry point Operas are: Aida, Il Barbieri di Siviglia, The Magic Flute, Les Contes d’Hoffmann and La Bohème. If you feel more adventurous and deeper in the art, Die Frau ohne Schatten, Salome and Fidelio would do the trick.
Winter: My favorite season, believe it or not! Once you’re properly outfitted, there’s nothing like ice skating at the city’s rinks, attending concerts at Carnegie Hall, or trying your hand at new hobbies. Workshops, pottery classes, and lectures at MoMA or The Met are all fantastic ways to pass the time.
Spring: NYC’s spring is fleeting, so make the most of it by enjoying the blooms in the parks, rooftop season, and the New York Botanical Garden’s exhibitions. The Easter Parade and Bonnet Festival is a joyful celebration of creativity.
Summer: Admittedly, summer in the city can be quite unbearable with its heat and humidity. The key is to find a shady spot for a picnic and let the city’s serendipity guide your plans. There’s a certain magic in letting the city surprise you.
Do you have any favorite local shops or boutiques that you recommend?
In a city saturated with high-end global brands, these local gems stand out:
Fashion & Lifestyle: 180 The Store (180 Duane St) – A Tribeca favorite offering chic Japanese and European brands, Essentiel Antwerp (74 Wooster St) – Belgian fashion at its boldest and brightest. And vintage stores like Tokyo 7, Procell Vintage, L Train, and others have transformed NYC’s vintage scene into a lifestyle.
Books and Magazines: Casa Magazine (22 8th Ave) has an endless array of global magazines, Rizzoli (1133 Broadway) – A booklover’s haven with a delightful experience and Kinokuniya Bookstore by Bryant Park – For everything Japanese, from books to stationery.
Spices, Flavours, Everything Else: Kalustyan's (123 Lexington Ave) – A foodie’s library of spices and inspiration. Sahadi's (187 Atlantic Ave, Brooklyn) – Middle Eastern delights, including challah, feta in brine, and pink Lebanese pickles.
Chocolate: Myzel’s Chocolate (140 W 55th St #1) – A nostalgic spot for divine chocolate and an impressive selection of licorice.
Describe your ideal day in NYC from morning to night.
With children, I’d opt for some fun outdoor activities to get us moving, followed by an unhurried meal. Should the weather take a chilly turn, we’d swap the park for a morning in a museum. Afternoons are dedicated to playdates that can evolve into a sleepover. In that case, my husband and I like to watch some movies or explore some new neighborhood restaurants.
A day without children? I would probably start going to my favorite Yoga place (Broome St. Ganesh Temple) for an Ashtanga led class, a coffee at Saturdays (31 Crosby). From there, I’d get a bike, head to Chelsea and spend the rest of the morning gallery hopping. Lunch at Cookshop (156 10th Ave), check the latest cool publications from Printed Matter (231 11th Ave), and head home for a little rest. To close the day, I would probably have dinner with dear friends (I usually check which are the new and interesting restaurants) and call it a day.
Tribeca is lovely for a perfect day: Might begin with a lovely cup of coffee or tea at Laughing Man Coffee (184 Duane St), founded by none other than Hugh Jackman (yes, Wolverine!).
From there, a stroll through the neighborhood offers a peek into both historical and contemporary architecture. Right next to the coffee shop, you have many beautiful Tribeca landmarks, The Staple Street Bridge (9 Jay St.), The Ghostbusters Firehouse (19 North Moore St.), The elegant Harrison Row Houses – most beautiful federal-style Row Houses (21 – 47 Harrison St.), for architectural of the past, and then peak at truly unique architectural designs, like the impressive & Brutalist beauties like the AT&T Long Lines Building (33 Thomas Street), or the The Spring Street Salt Shed (336 Spring St). More recently, The Jenga Building – a modern Herzog & de Meuron marvel, received this nickname due to similarities in the Jenga game (56 Leonard St.) and you can admire Anish Kapoor's bean sculpture as well.
For lunch, plenty of delectable options:
Frenchette Bakery (220 Church St), Rigor Hill Market (227 W Broadway) or Café Clementine (325 Greenwich St)– for quick sandwiches, soups and other delicious lunch options.
The Odeon (145 W Broadway) or Bubby’s (120 Hudson St) for a classic and cool Tribecan experience.
A post-lunch treat at Duane Park Patisserie (179 Duane St), and afterwards a bit of shopping beckons:
Luxury Brands: La Garçonne - 465 Greenwich St – They specialize in a unique point of view in luxury fashion curated by Kris Kim. They carry truly amazing brands or RE:AL ABAYAN – (165 Hudson Street) – Incredible quality and great assortment of clothes and décor, James Perse (257 Church St)
Kids: My little sunshine (145 Hudson St), The Little (393 Greenwich St), and local toy stores that the kids go crazy: Boomerang (119 W Broadway), Balloon Saloon (133 W Broadway) and Playing Mantis (32 N Moore St).
Evening might find us indulging in one of the many exceptional local restaurants:
L’abeille or L’abeille à coté (412 Greenwich St), wonderful little restaurant, that brings a very creative view on Japanese and French culinary, Casa Carmen (114 Franklin St) is a delicious and chic Mexican Restaurant, Paros, a contemporary Greek (211 W Broadway), or Tiny’s for a cozy vibe (135 W Broadway)
For a nightcap, North Bar (458 Greenwich st), Warren Peace (77 Warren), Holywater (112 Reade St), and the bar at Fouquet’s Hotel (28 Desbrosses)
Is there a particular neighborhood you think everyone should explore?
When considering where to wander, it depends on whether you crave vibrancy or a more laid-back pace. For those drawn to novelty and energy, SoHo offers a dynamic shopping scene, Chelsea is a haven for art and books, and The Meatpacking boasts a mix of retail therapy and iconic sights like The Highline Park and Little Island.
For a more relaxed, neighborhood feeling, Bushwick is perfect for exploring murals and art, while Dumbo (Down Under the Manhattan Bridge Overpass) enchants with cobblestone streets, waterfront parks, and stunning views. Staten Island also has its charms, with the Snug Harbor Cultural Center and Botanical Garden.
Do you have any memorable stories or experiences that highlight why you love NYC?
New York has given me countless unforgettable experiences in the nearly 20 years I live here. Attending the Metropolitan Opera Galas on several occasions was simply magical. I also found myself at a secret Arcade Fire concert in Brooklyn, got lost from my friend and met another group of people to party after. The day I met my husband, on a snowy sunday at Buvette (restaurant in the West Village). I'll never forget that day, it was simple magical !
The Halloween parade holds a special place in my heart. I’m part of a dance group that dances in the parade, and the vibe of the crowd is simply magical.
Another aspect of the city is that it is safe, or at least safer from my home town (São Paulo, Brazil). I never take it for granted the fact that I can take the subway at night, or carry my bag without major fears of something happening to me. People say NYC has gotten more violent, that the streets are more dangerous, but if you have grown in a city like São Paulo, you know that NYC is a piece of cake.
What's the advice you would give to someone moving to the city that you wish you knew sooner?
Save your pennies and pace yourself - NYC has much to offer, but it can get easily out of hand and overwhelming.
Invest in quality winter gear – it’s freezing for about eight months of the year, so you’ll want to be prepared to enjoy the city in all seasons.
When it comes to finding a place to live, lower your expectations a touch. The rental market here is mad, and you’ll need to have a very short list of non-negotiables – perfection isn’t on the offer.
Why New York City?
Because it's constantly evolving. This city is intense – weather extremes, dirt, chaos – it can drive you mad, so we evolve to have a thick skin. Yet it offers unparalleled diversity, coexistence and countless opportunities to shape who you want to be. You just need to find your own rhythm, and NYC is the perfect place for it.
WOW! WOW! WOW! WOW! This is me after reading all Julia's recs! Can you believe this woman? My readers are so lucky for having so many unique and cool NYC tips! I can't wait to follow these tips - and I'm so happy that I found someone that thinks like me: I also think brunches are overrated, lol, sorry! Thank you so much, Julia! You can connect with Julia by sending her a message on IG - her profile is private, but you don't need to follow someone to send them a message :)